Son justice: do not read, you will never make money faster than your own depreciation speed!

Son got liver disease when he was 23 and spent two years in the hospital. In two years, he read four thousand books, an average of five a day. After reading 4,000 books, Mr. Son wrote a development plan for forty industries based on his reading experience. He finally understood the perplexity that had puzzled him for years -- that to be the richest man in the world, he had to be in the most emerging and promising industry.

As soon as he left the hospital, he decided to enter the computer industry with great conviction, and concluded from the more than 4000 books a set of different entrepreneurial schemes.

When Mr. Son started his company, he had only two employees. On the day of the company's opening, Mr. Son stood on the fruit box of the company's apple and said to two of his employees, "my name is Mr. Son. In 25 years, I will be the richest man in the world. The two men quit immediately after hearing this, and both thought the boss was crazy -- but they did not know that Mr Son's powerful confidence came from reading 4,000 books in two years.

What confidence is, is the accumulation of two or four thousand books, is a recognition of their extraordinary ability to learn. Therefore, such confidence has been integrated into the blood, has been engraved into the deepest character.

Here are 14 business rules that might shed some light on the success of Japan's richest man.

Tip 1：life plan

Let's decide which mountain to climb first. This is a sentence that reflects the basic outlook on life of son justice. At the age of 19, son developed a life plan: he became famous at the age of 20, began to accumulate funds at the age of 30, began to fight through manpower at the age of 40, began to realize his career at the age of 50, and passed on to the next generation at the age of 60.

Mr. Son will make his annual plan as the New Year approaches, checking the problems of his ongoing projects on a case-by-case basis every few months, then printing out the results to carry around with him, and checking them out on his morning and evening commute. Thus, on the basis of that 50-year plan, Mr. Son kept thinking about what he should do today.

Tip 2:7 percent rule

If you think you have a 90 per cent chance of success in a business, you may already have competitors who are equally confident, and it is too late to start.

If the success rate is 50 per cent, it may be too early for the market's life cycle, but it also means the company is not in a position of absolute advantage over its competitors, and the third party in the industry will not be able to decide which one to follow.

Therefore, the 70% success rate is an important reference indicator.

Tip 3: come back after you've made 1,000 business plans

Entrepreneurs usually make business plans based on turnover data to make optimistic, mediocre and pessimistic plans, but Mr Son believes that three business plans are insufficient and need "1,000".

In emerging markets, no one knows what business strategy competitors will adopt, and the possibilities are endless. Only by finding out the main axis of the plan, namely, the precondition data of user acquisition rate, customer unit price, equipment investment and user acquisition cost, can we find out the correct answer.

Tip 4: to do something, you have to do it backwards

Mr. Son always sets the final goal first, then sets the transition goal backward, and then starts to move. "To achieve something, what to do in the previous phase of the goal, and to do that, what to do in the previous phase of it."

Tip 5: offer your own approved products

Oneself cannot deceive oneself, the most difficult object to convince is oneself. Softbank's phones, which masayoshi son will learn about personally, only those that can be approved by him will be launched by softbank.

Before negotiating and cooperating with others, Mr. Son should fully discuss with company insiders and make a win-win plan. Otherwise blindly pursue their own interests, the lack of convincing reasons for the other side, will only make themselves guilty, the other side alert.

Tip 6:10 seconds don't do anything that you can't figure out in advance

When Mr Son makes a decision, a decision is made in an instant. But sometimes he put the matter on hold because he was "unable to decide". If the operator has been thinking for a long time and still cannot reach a conclusion, it is better not to give a conclusion.

In his opinion, the inability to make immediate decisions is the key to the existence of decisions, so he asks his subordinates to collect and prepare the materials they need to make the right decisions.

Tip 7: try your best to win or lose

The future is uncertain. For example, it is impossible to predict the reaction of competitors and the change of cost after product launch. You just need to follow your own plan. Even if you don't do it well, anything you've done will gain experience for you in the future.

In the 1980s, the personal computer magazine founded by son suffered a serious loss, but he did not cut the magazine department spending, but instead spent 100 million yen on television advertising, and greatly increased the print magazine to provide 100 thousand books for bookstores across the country. As a result, the 100,000 copies sold out.

In the stage of market expansion, it is important not to cut expenditure even if there is a loss, but to increase investment and increase turnover.

Tip 8: Publicize your goals and spur yourself on

"It's high risk, but it's worth it." Sun always announces his goals, which is highly risky and leaves no room for him to step back. However, he can also aggregate human, material, capital, information and other resources with the opportunity of publicity, and form a spur for himself and the company, thus helping him go further.

Tip 9: cover first, then dig

It is very difficult for a startup to do both. In the beginning, the priority should be to gain users and market share. Yahoo Japan, for example, started out as a portal by category before adding operations such as shopping and online auctions.

Tip 10: work with leading companies

If you can cooperate with the leading enterprises, even if you are silent will be successful. Sun always chooses to partner with leading enterprises because he can enjoy the advantages of leading enterprises such as brand appeal and price competitiveness. Working with a leading company is not easy and sometimes comes with tough conditions for softbank, but it is still the surest way to make a career in the long run.

Tip 11: don't ask "why not?"

When an enterprise expands, it will always encounter various problems. At this time, the leader cannot ask "why can't you do it", but must constantly throw questions at himself, that is, "how can you do it".

At the same time, leaders can't alienate subordinates who will explain "why they can't do it". If no one in the company answers this question, the company will develop under the condition of "illness", leading to the bigger and bigger problems.

Mr. Son will never accept the reasons of "difficulty" and "failure". Even if the objective conditions do not permit, he will try to break through the restrictions. Has both perseverance and considerable flexibility.

Tip 12: speak directly to the conclusion to improve efficiency

Mr Son gives his subordinates only 10 seconds to report, and if the first 10 seconds fail to get him to the point, he will say: what is the conclusion? Start with the conclusion!

Son can derive the general logic of that conclusion from the conclusion. If there are omissions, errors or significant problems in the logic, he will carefully check with the other side.

Such practices not only improve the efficiency of son, but also improve the time efficiency of the whole company.

Tip 13: No less than an expert

Mr Son brings together top experts in operations, law, finance and advertising, with whom he will discuss various issues.

As a result, son in the actual use of knowledge, level even above the professionals. So when it comes to company operations, he never casually asks "what to do with his subordinates" but has a clear idea.

Tip 14: Whether the criticism is right or wrong, be open to it

" high levels of criticism can improve performance, and low levels of criticism can strengthen endurance." 

Mr. Son has always listened to criticism, both inside and outside the company, and even responded in earnest on twitter. In the face of high-level criticism, he will fully discuss, and in the face of low-level criticism, he will not prevent the other side from speaking.

Tip 15: You can never make money faster than you can depreciate yourself without reading

"There's no smart person I've met in my life who doesn't read every day -- no, not one."

-- Charlie munger

I've asked a lot of people, "what survival skills do you think are most important in finance?"

Can you stay up late or get up early?

Can you communicate and be annoyed?

You know math?

Marketing skills?

The answer I got the most, however, was "your skill set."

In other words, it's based on who you are, not on the skills of the profession you are in.

For example, self-control.

Abstain from the urge to breed;

Can shield the external impetuosity;

Can get rid of all the excuses and settle down to read;

Can be steadfast, with the most solid way to grow.

These things may seem easy, but few people can actually do them.

Warren buffett, for example, gets up early to read and read newspapers every day for sixty years.

For example, the richest man, Bill Gates, reads more than 50 books a year and writes blog reviews to break through his limitations.

Aren't they busy? They don't socialize much? As long as they are willing, countless people will provide them with advice, advice and solutions to all problems.

They have plenty of excuses and reasons not to read.

But they insisted on doing it.

This is known as "self-mastery," and it is the vision of successful people to invest in themselves.

"The financial industry is so fickle. Money comes and changes quickly. All I see is the myth of wealth creation in the industry. "Said one financial god in the circle.

"Reading is my shield against all this. As the thickness of the mind increases, the threshold against pain increases.

In the financial industry, a little action can cause chaos, every day like walking a tightrope. But as long as I'm reading, I know that I'm getting bigger and stronger, and that's the only sense of security I can hold on to.

It's all mine."

I looked at him. He was a legend in the industry. At a young age, he became the SVP of a well-known investment bank.

Seemingly ordinary on the surface of him, seemingly calm, hidden is a strong soul.

What is the power of reading?

Before answering this question, I was reminded of the last hot topic: "what's the difference between someone who has read a book and someone who hasn't?"

One of the answers was this:

"-- reason, patience, fun.

The more books you read, the more obvious it is.

And that's exactly what successful people in financial circles have in common.

Yes, reading books won't make you instantly rich or change your appearance or body shape, but it will affect you in every detail.

When you talk to people;

When you deal with things;

When you give a speech to a dinner party;

In every 24 hours, on every occasion, every book you've read has a role to play in changing you, changing the course of your life.